In the corporate environment, stakeholders have the strongest presence in the context of investor relations or CSR activities. Dealing with them is usually the responsibility of Marketing and PR. However, more often than not these functions do not have any dedicated strategies in this area, let alone research facilities. Meanwhile, a well-thought-out stakeholder management can generate a number of benefits at different levels, not only for the companies concerned, but also for stakeholders themselves – local communities for example. To achieve this goal, anthropological tools, well-known to quality researchers, may be of invaluable help. More about this you can read in our article.