Is Data Always Right?

In a survey conducted by Data Tribe for OVH and Intel, only 60% of companies collecting digital data said they use it for business analysis. This is almost two thirds, a pretty high figure one might say, but it should be kept in mind we live in an era when ‘data is the new oil’ to quote the 2006 words of Clive Humby, a mathematician and creator of the Tesco loyalty card.

More in our article.