Microcultures can lead to emerging trends

In the realm of research, microcultures are normally studied by biologists dealing with microorganisms, but they should also be important to researchers seeking to learn about consumers as analyzing them can help us understand how are trends formed.  Read more

Coronavirus and 5G

The popular online meme has it that the coronavirus is a perfect illustration of the butterfly effect (a Chinese man ate a bat in November and in March you have to use your elbow to open the lift), but many people believe that a big event requires a big cause, and this is where 5G comes in. More in our …

Data Tribe goes hunting

In the world of fast changing technology, where automatization and artificial intelligence are the main topics in business development, we often forget about human. In response to growing information noise, challenges of Big Data knowledge adoption and problems with insights deeper than just declaration of respondents comes Data Tribe. In our strategy and research boutique’s approach we want to support …