Netnography

Moving ethnographic tools online is one thing, but the Internet and, above all, social media, offer completely new research opportunities which call for a new approach. Not only for the Internet per se, as a social phenomenon, but also for work on data as a product generated by network users. More about netnography in our article.

Is Data Always Right?

In a survey conducted by Data Tribe for OVH and Intel, only 60% of companies collecting digital data said they use it for business analysis. This is almost two thirds, a pretty high figure one might say, but it should be kept in mind we live in an era when ‘data is the new oil’ to quote the 2006 words …

User as a Currency

Both internet users and market regulators are becoming more concerned about who uses personal data and how. The recent events involving Cambridge Analytica have helped to raise the awareness that the old joke, ‘on the Internet, nobody knows you’re a dog’, has long run its course. In this context, an opinion is often voiced at tech conferences worldwide that identity …

Stakeholder management support

In the corporate environment, stakeholders have the strongest presence in the context of investor relations or CSR activities. Dealing with them is usually the responsibility of Marketing and PR. However, more often than not these functions do not have any dedicated strategies in this area, let alone research facilities. Meanwhile, a well-thought-out stakeholder management can generate a number of benefits …

Data Tribe experience in the study of generations

Hardly a day goes by without a blaring news story on the devastating impact of the millennials on the economy or how HR departments are challenged in dealing with Generation Z-ers. In Poland we have adopted, rather uncritically, the generation narrative, downplaying the importance of other factors that influenced adolescents in the 1980s and 1990s. Clickbait titles are just the …