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This slogan has been used, more or less ironically, as the title of numerous articles on marketing, technology and social themes. It’s also likely to headline many more analyses since it perfectly illustrates the current shift in user attitudes taking place in parallel to the ongoing discussion on technological changes, which had focused, until recently, […]

In the Polish language, the word ‘microculture’ arguably does not carry many connotations. Our daily reality is dominated by culture in its general sense: European, Polish, pop or niche culture for that matter. Look at a yoghurt cup and you will find ‘live cultures’ there. In the realm of research, microcultures are normally studied by […]

Has ‘change’  accelerated, or is that the the narrative of  being unchanging, largely supported by marketing matrices popular in global communication, has crumbled? For anthropology, observing change is  the crux of existence. However, change has become the subject of widespread consideration and an increasingly important aspect of business.  We entered the narrative of change pre-pandemic. Cracks began to […]